Ketingo is a subculture learning platform that teaches you to understand and participate in niche communities. The MVP focuses on soccer culture, with a 5-module curriculum that progresses from beginner to advanced.
The Problem
Entering a new community (whether it's soccer, wine, climbing, or any niche) means navigating insider language, unwritten rules, and cultural context that no one explicitly teaches. You can Google facts, but you can't Google "how to sound like you belong."
The Solution
Each lesson is generated on-demand by Claude AI, covering vocabulary, conversational patterns, cultural context, and quizzes, so the content stays fresh and adapts to the topic. The curriculum progresses through 5 modules from total beginner to confident participant.
Key Features
- 5-module curriculum progressing from beginner to advanced
- AI-generated lessons with consistent structure (intro, sections, vocabulary, conversations, key takeaways)
- Quiz system with scoring and vocabulary hints
- "Explain this" popup for text selection (instant definitions)
- 7-day content caching to reduce API calls
- Progress tracking across modules and lessons
- Mobile-first responsive design